Frequently Asked Questions

Pay-per-call is a lead generation model where businesses pay only for qualified inbound phone calls instead of clicks or impressions. You are billed only when a call meets predefined qualification criteria.

Calls are analyzed based on intent, relevance, duration, caller behavior, and location to determine whether they meet quality standards. Unqualified calls are filtered out and not billed.

A qualified call shows clear service intent, sufficient duration to confirm intent, relevant location, and genuine buyer behavior. Spam, wrong numbers, and calls without clear intent are not qualified.

No. Calls that fail qualification criteria are not billed. You pay only for calls that meet the agreed qualification standards.

Local service businesses such as locksmiths, towing companies, HVAC, plumbing, cleaning services, and other businesses where customers typically call rather than fill out forms.

Phone leads usually convert at a higher rate because they involve immediate interaction with a real customer. The caller has already demonstrated intent by making the call.

Pay-per-click charges for clicks regardless of whether the visitor calls or converts. Pay-per-call charges only for actual phone conversations with qualified customers, reducing wasted ad spend.

SEO requires long-term investment and uncertain conversion timing. Pay-per-call delivers immediate qualified calls but requires ongoing payment per call. The choice depends on your business model and timeline.

Yes. Qualification parameters such as minimum call duration, required keywords, location requirements, and intent signals can be adjusted based on business needs.

Qualified calls are delivered in real time. Once a call passes qualification, it is routed immediately to your business phone line.

Intent is detected through call content analysis, keywords, caller questions, urgency signals, and behavioral patterns. The system identifies whether the caller is seeking a specific service.

Calls below the minimum duration threshold are typically not qualified and not billed. The minimum duration ensures sufficient conversation to confirm service intent.

This depends on your agreement. Typically, you pay only for answered calls that meet qualification criteria. Missed calls or calls that go to voicemail may not be billed.

Yes. Pay-per-call lead generation is a widely used and compliant business model. It follows standard telemarketing and lead generation regulations.

No. Calls can be routed directly to your existing phone system. The platform handles call routing, recording, and analysis without requiring additional hardware or software on your end.

Yes. Businesses can track call volume, qualification rate, cost per qualified call, conversion rate, and other metrics through the platform dashboard.

Terms depend on the specific campaign setup. Some agreements require minimum spend commitments, while others operate on a pay-as-you-go basis.

The minimum price per qualified call is typically $20. Higher prices give you priority in call routing within your service area.

Calls are routed based on location, service type, and your bid price. Businesses with higher bids and better match scores receive priority for incoming qualified calls.

Yes. Each qualified call is routed to one business only. Leads are not shared between multiple businesses.

You can dispute charges through the platform. The call recording and analysis data are available for review to determine if the qualification was correct.

During account setup, you specify the geographic areas where you provide service. Calls are routed only for customers within your defined service area.

Yes. You can pause call routing temporarily if you are unavailable or want to stop receiving calls. You are not billed for calls during paused periods.

Payment methods vary by platform. Typically, credit cards and bank transfers are accepted. You maintain a balance that is debited as qualified calls are received.

Calls are recorded for quality verification and dispute resolution. Recordings are stored securely and can be accessed through the platform dashboard.

You receive call details including caller phone number, call duration, recording, qualification analysis, timestamp, and any notes or tags applied during the call.

This depends on platform capabilities. Some platforms allow different pricing tiers based on service category, urgency, or other factors.

You receive notification when a qualified call is routed to you. The platform dashboard shows call status, qualification details, and billing information for each call.

Unqualified calls are filtered out before routing. They are not sent to your business and you are not charged for them.

Yes. The platform provides analytics including total calls, qualified calls, qualification rate, average call duration, conversion rate, and cost per qualified call.

Setup fees vary by platform. Some platforms charge a one-time setup fee, while others require only an initial account balance top-up.

After account activation and initial balance setup, calls can begin routing within 24-48 hours, depending on your service area, bid price, and call volume availability.